UPBEET FROM THE GROUND UP - OUR CREATOR
Upbeet Foods sprouted from a love and commitment to health and fitness. Our founder, Misha, always had a light of ambition that followed her through her countless undertakings, whether handed her first ice skates, dance costume, or goggles! From childhood into adulthood, she was committed to a healthy plant-based lifestyle and she thought that there was nothing that could break her stride.
But when her full time career kicked in, it became increasingly difficult to manage her diet and fitness along with her crazy work hours. Misha found herself sucked into a world of quick-and-easy, grab-and-go meals, full of sugar and processed ingredients. But, she was not the only one falling into this trap– this phenomenon was rippling. She saw that people were intrigued by diets rich in butter, creamy sauces, meats, eggs and dairy.
This is where the light bulb lit up! Quick and easy should not mean unhealthy and fattening; healthy foods could be just as productive and efficient! With this realization, Misha was itching to grow a business from the ground up (literally!), where her values of plant food nutrition worked hand in hand with social and environmental consciousness. She sees that as we move forward, the world seeks well-being, quality and longevity of life in conjunction with convenience.
Through her journey thus far, Misha has had some of the most unforgettable plant based culinary experiences, which have also allowed her to piece together the solution to a more wholesome, happier and satisfied soul!
And this is what she wants to share with the world – with her very own flavourful twist 😊 .